The Neuro Narrative offers online and in person therapy in CA. Samantha Schumann (LMFT 152760) combines a post-modern therapy called Narrative Therapy and a deep somatic (body) therapy called Brainspotting. 

In her words, "The Neuro Narrative is committed to nurturing an environment where individuals can harness their inner values and regulate their nervous system to rewrite their story for a future that better reflects who they are."

Samantha and I had an initial meeting to discuss the project and her practice. I presented a logo questionnaire where we talked brand characteristics, design preferences and outlined project details and timeline. During the kickoff call, I learned that Samantha wanted the logo to feel a bit classic, minimal, casual, playful, luxurious and organic, while leaning into pastel colors.

From there, I focused on industry discovery and research, brainstormed and sketched, and refined my first draft. I presented 3 options, and did 2 rounds of revisions based on feedback.

The concept chosen for the logo was a profile, connecting to the human nature of therapy. The brain in this concept is open to interpretation in symbolizing a thought bubble or speech bubble, relating to part of the therapy process. The curved shapes from the mark can be used organically in other aspects of the brand, as seen in the background images for Instagram Reel covers.

The final asset delivery included logo variants, safe zone guidance, color palette, recommended minimum size, a business card and an editable thumbnail for Instagram Reels.