Ticketmaster Ticket Deals / Holiday
Every year around December, Ticketmaster Ticket Deals does a holiday campaign.
It's a lot of assets to build out. Around 90 web banners in total with the same creative, just arranged slightly different with minor copy and button changes. You probably know the drill.
These publish to emails, affiliates, social media, Ticketmaster.com, LiveNation.com, etc.
The concept started with the idea of candy cane striped wrapping paper; then onto, "what if some of the stripes were icons?!" Through the use of said icons mixed in with stripes the campaign really connected with it's end goal: selling tickets to concerts, games and shows while having a holiday feel.
This vectored abstract stripe pattern was pretty easy translating to various layouts. And it was really fun to make!