Ticketmaster Ticket Deals / Holiday
Every December, Ticketmaster Ticket Deals does a holiday campaign.
The fun bit is coming up with a new concept each time around. This particular campaign started with the tagline "Tix the Season", and I brainstormed creative from there. I landed on the concept of the performers, athletes, etc. being the star of the event, and ultimately the gift people can give to their loved ones. To bring this idea home, I wrapped the performers in holiday lights and paired the creative with some winter-wonderland-esque snowflakes.
It's a lot of assets to build out. Web banners, organic and paid social, email headers, gift cards, modules, digital signage... the whole shebang. (You should've seen the spreadsheet!)
Seeing the whole campaign and all the moving pieces come together is where the real magic happens. The marketing and PR teams at Ticketmaster were even able to get the hookup on some additional placements like the signs at Madison Square Garden and a feature on The Talk's gift guide episode!