Tattify x Lacoste / Temporary Tattoos
Tattify was commissioned to illustrate designs for Lacoste's Desert Pool Party in 2014. Myself being the head designer, I was given this wonderful opportunity.
The directions in a nutshell were, "Give the tattoos an old-school Palm Springs feel with a pastel color palette".
I channeled a Royal Tenenbaums aesthetic for the sweatbands, researched vintage postcards for typographic inspiration and a infused it all with a laid back Californian vibe.
Oh if only I could've gone to Coachella that year. The pool party, which I subconsciously attended via Instagram, looked amazing. A Patron bar, Elijah Wood as DJ, blow up pool crocodiles, a full on Tattify Tattoo booth and many more exciting things.
Lacoste loved the outcome so much that they re-commissioned me to design tattoos for their Lacoste City Tennis mobile app launch and the 2015 Miami Open.
Tattify for Lacoste, 2014 / 2015