Peaks and Valleys / by Julia Walck

Diving head first into the unknown can be a pretty scary thing. Especially when you're "comfortable" in your routine where you're at.

I had this almost-on-the-edge-of-a-breakdown experience / revelation the other week where I thought to myself, "What the fuck am I doing with my life?"

Then I realized I'm way too caught up in the routine of things. I need to try something new. Switch it up. Be different. Find myself. Yadda, yadda, yadda. Do more that makes me uncomfortable. Projects that are new to me, and I have no idea how they'll turn out. That sort of stuff. Take the plunge so to speak.

I've been really busy with work lately, almost to the point where I'm completely overwhelmed. It's tough being the art director and the entire creative team all at the same time. A lot of task juggling, you know?

One of the most recent projects I did was Tattify's SP/SU lookbook (I'm still putting together / laying it out as we speak). I planned the shoot in the span of pretty much a week. Collaborated with my good friends Sheena of Tina + Jo Clothing, Christine of Seekim Jewelry, Niki Cram (photographer), and Jessika Turner (MUA + hair), and came up with 2 models. Styled the whole thing, scouted locations while working what amounted to be a 55hr+ workweek. 

Despite my tiredness from it all, it paid off and I'm really happy with the outcome! I was so inspired by it that I even busted out my 600PX polaroid and took some shots ($3 a pop, yeesh). 

The entire team worked so well together. So well in fact, that we're planning on getting together soon to do a non-work related shoot in Palm Springs just for fun. These are the type of projects I want in on. New. Exciting. Different. Inspiring.

Niki had this really awesome tattoo on her arm that read "peaks and valleys". Over the course of the past few weeks, I can totally relate to that. As a creative, you constantly have your ups and downs. Points where you're crazy inspired that will suddenly drop into a deep, vast artist's block you fear you won't make it out of. But while you're down there, just remember there's always up. (PS you should go check out Niki's photography on her website and follow her on Instagram)!

Though I'm constantly on the verge of dying face down on my keyboard from work overload, I'm starting to feel inspired again. To create something fresh and new. Who cares if I have to juggle so many things? I can be the Leslie Knope of whatever I do!